A well-executed Account Based Marketing (ABM) strategy will help marketers generate revenue and increase their footprint in Target Enterprise Accounts that best resemble their Ideal Customer Profile. ABM can also accelerate deal velocity and maximise LTV (Lifetime-Value).
This sounds simple enough, but where do you start, and what is needed to set your marketing and sales organisation up for ABM success?
Join this webinar as Petra Markova, ABM Consultant and B2B Marketer with 20 years’ of driving regional growth for global technology companies, shares:
Seven steps to setting up your first successful ABM pilot
Using ABM to build predictable pipeline: The advantage of Account-centric, Zero-waste approach to sales and marketing versus the traditional Market-centric approach.
ABM and the sales and marketing handshake, creating real (revenue and growth) results through building and nurturing relationships across the entire decision-making committee.
Petra is a pragmatic business and B2B marketing leader with 20 years’ experience in driving regional growth for global technology companies. She works with global and local technology companies based in ANZ and help them be successful with Account Based Marketing.