Sitecore Experience Asia 2019 – Personalise with Precision Track

Understand how personalisation drives marketing results

Tilgængelig On Demand

Personalisation drives marketing results. In this breakout track at Sitecore Experience Asia 2019, we deep dived into the why and how of personalisation. Join us in this event recap for practical advice on justifying the investment in personalisation capabilities, choosing and implementing the best tactics for your organisation, and building trust in a new era of privacy. 

  • Session 1: The leader’s guide to creating a culture of personalisation

  • Session 2: Putting personalisation into practice

  • Session 3: The impact of effective personalisation

More about the sessions:

Session 1: The leader’s guide to creating a culture of personalisation
Personalisation starts with a mindset that puts your customers—and their individual needs, desires, and objectives—at the forefront of your marketing initiatives. In this session, you’ll learn how to get leadership buy-in, establish a winning team, and build the business case for personalisation, AI,and CX transformation.

Session 2: Putting personalisation into practice
Everyone talks about personalisation, but how do you move from planning to success? Join a fast-track workshop, developed based on working with hundreds of customers globally, and designed to enable you to put personalisation plans into practice.

Session 3: The impact of effective personalisation
Personalisation isn't a one-size-fits-all strategy. Luke Williams, Associate Director at Australian Catholic University, a Sitecore customer, will share his company’s story about how personalisation has driven their marketing results and bottom line.


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About the presenters

Alison Sainsbury

Director, Value Engineering & Business Optimisation, APJ


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Luke Williams

Associate Director, Digital Experience

Australian Catholic University

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Chris Stennett

Global Vice President, Business Value and Strategy


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