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Sitecore Experience Asia 2019 – Personalise with Precision Track

Understand how personalisation drives marketing results

Detaljer om webinaret

Available On Demand

Sprog: English

Understand how personalisation drives marketing results.Get practical advice on justifying investment in personalisation capabilities, best practices,and building trust.

Personalisation drives marketing results. In this breakout track at Sitecore Experience Asia 2019, we deep dived into the why and how of personalisation. Join us in this event recap for practical advice on justifying the investment in personalisation capabilities, choosing and implementing the best tactics for your organisation, and building trust in a new era of privacy. 

  • Session 1: The leader’s guide to creating a culture of personalisation

  • Session 2: Putting personalisation into practice

  • Session 3: The impact of effective personalisation

More about the sessions:

Session 1: The leader’s guide to creating a culture of personalisation
Personalisation starts with a mindset that puts your customers—and their individual needs, desires, and objectives—at the forefront of your marketing initiatives. In this session, you’ll learn how to get leadership buy-in, establish a winning team, and build the business case for personalisation, AI,and CX transformation.

Session 2: Putting personalisation into practice
Everyone talks about personalisation, but how do you move from planning to success? Join a fast-track workshop, developed based on working with hundreds of customers globally, and designed to enable you to put personalisation plans into practice.

Session 3: The impact of effective personalisation
Personalisation isn't a one-size-fits-all strategy. Luke Williams, Associate Director at Australian Catholic University, a Sitecore customer, will share his company’s story about how personalisation has driven their marketing results and bottom line.


Webinar presenter:

Chris Stennett
Senior Director, Value Engineering and Business Optimisation

Chris Stennett is a global senior director and the leader of business optimization strategies (SBOS) and value engineering teams at Sitecore. He has accumulated over 20 years international experience of supporting high-profile clients, both as an individual contributor and as a leader & manager of client-facing consultants, and is passionate about providing organizations with actionable strategic, data-driven & best-in-class advice, and compelling reasons to change for the better. Chris regularly presents at conferences and events on a range of topics including digital strategy, digital experience best-practices, capability maturity & value topics.

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Webinar presenter:

Alison Sainsbury
Senior Marketing Consultant, SBOS

With over 20 years’ experience in digital, Alison Sainsbury joined Sitecore in 2018 after 15 years' experience in digital transformation on the customer side. Since that time, Alison has worked with customers and partners across the region to help achieve remarkable results from Sitecore's optimisation capabilities. Alison is a passionate digital marketer with a focus on finding practical, achievable digital optimisation tactics which deliver value to a business, and she believes strongly in enabling others to achieve by transferring knowledge and skills.

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Webinar presenter:

Luke Williams
Associate Director
Australian Catholic University

Luke has spent his career delivering digital projects in agency, client side and consultancy contexts working with organisations including Oakton, Dimension Data, Toyota, Perpetual and several Australian universities. Luke is currently working with ACU as the Associate Director, Digital Experience leading a program of digital transformation to enhance the student experience.

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