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We understand that getting up close and personal with your customers requires a complex blend of creativity, technology and strategic acumen; combined with an intimate understanding of your customer’s tastes and motivations. Learning from the wider market, Charlie Bell, will reveal how brands such as L’Oréal have designed highly-personalised consumer services, how P&G has transformed its massive digital marketing presence worldwide and how Danone Nutricia improved the personal experiences of mothers—with incredible business results.

Applying a practical strategy, using the right platform, process and tools, is key to successful content delivery. Kate Fitzpatrick will discuss the five strategic building blocks we recommend implementing to ensure your content is satisfying both organisational and customer's needs.

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