Futureproofing Personalisation using AI

Enable hyper-personalised digital customer experiences

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For many, the advancement of AI and Machine Learning as tangible business opportunities just introduces another set of line-items to an already long list of customer experience initiatives to explore on the way to becoming a more customer-centric and personalization-focused business.

It is also a misconception that businesses need to be near the top of the digital marketing maturity curve in order to benefit from AI and Machine Learning capabilities.

This Sitecore session explores the business case for serious consideration of AI and Machine Learning use cases in your customer experience and personalisation strategy, and shares frameworks and insights to help you consider their incorporation, aid their acceptance, and lay a foundation for future growth.

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About the presenters

Chris Stennett

Senior Director, Value Engineering and Business Optimization


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