In 1996 Bill Gates published an essay titled “Content is King,” where he predicted that content would become the number one source of revenue for the online industry.
Now, more than 20 years later, this statement couldn’t be truer. Content is indeed the most important asset for any company with a digital presence.
But with all that content comes the responsibility for maintaining it. Now in 2018—with the growth in digital channels available to distribute that content—there’s an even greater need for consistent and relevant content.
Mark van Aalst is a Senior Technical Evangelist with the Technical Marketing team at Sitecore.
Started with Sitecore at a partner in 2005 he enjoyed different roles from developer to software development manager. He contributed several Sitecore Shared Source modules including EviBlog/WeBlog, started to blog and present at Dreamcore. In 2008 Mark was recognized as one of the first 11 Sitecore MVPs worldwide.
In the past 6 years Mark worked in various roles at Sitecore. Now as a Senior Technical Evangelist he works closely with product development and product management to help customers, partners and the developers unlock the full potential of Sitecore.