One Day Conference

9:30 am
Doors open & coffee kick-off
Get your badge and start the event with some energy.
10:00 am
Get introduced to the Sitecore World Tour.

Cecilie Sofie Anker Andersen, Sales Manager Italy, Sitecore
10:10 am
Headliner highlights from Symposium keynotes
How can brands grow in a world where everyone wants to feel like a preferred customer? By connecting with people in new and lasting ways. This year’s Symposium explored all the strategies and tactics brands can employ to deliver the best experience to each customer, every time.

Jannik Devantier, Director of Business Optimisation & Value Engineering EMEA, Sitecore
10:40 am
Sitecore Experience Commerce
Insights on how mastering Customer Experience requires a trifecta of success with commerce, content, and customer data by Marc Ramer, Strategic Product, Commerce Presales EMEA, Sitecore.

Marc Ramer, Strategic Product, Commerce Presales EMEA, Sitecore
11:10 am
Microsoft Session

Sergio Romoli, Cloud & Enterprise Director at Microsoft
11:40 am
Coffee break
12:00 pm
Behind the curtain: the art of content creation with Content Hub
Get the inside look at how Content Hub streamlines the entire content management lifecycle.

Bart Lammertyn, Digital Asset Management (DAM) Sales Overlay EMEA, Sitecore
12:30 pm
Path to Personalisation
Delivering contextual customer experiences is no longer a “nice to have” — it’s an expectation. Dive into how personalization drives engagement and builds relationships.

Jannik Devantier, Director of Business Optimisation & Value Engineering EMEA, Sitecore
1:00 pm
Communiters, introducing Sitecore Italian community

Federico Tonioni, Pre- Sales Engineer Italy, Sitecore
1:15 pm
Lunch and Networking
2:15 pm
A customer-centric approach to digital transformation: How a 150-year-old Fortune 500 company revolutionized customer experience for the digital age
In an industry undergoing massive disruption, one of the world’s biggest and oldest financial services companies was forced to radically adapt its business model in order to stay competitive. Two years ago, Zurich Insurance, implemented a new global strategy that put the customer at the forefront by focusing on journeys, UX, and adopting state-of-art technologies. Find out how new initiatives like the “Suite of Services,” a one-stop-shop for designing, building, and launching new digital solutions helps greatly increase customer satisfaction in the digital age. Zurich leverages the full power of Sitecore 9 for headless CMS, marketing automation, DAM, content personalization and even built a re-usable feature store using SXA.

Deepak Mathews, Digital Experience, Zurich Insurance, Global
3:00 pm
Sitecore® Cloud Accelerates the Power, Scale, and Agility of Contextual Marketing

Boris Leenaars, Sales Engineer Manager South and West Europe, Sitecore
3:20 pm
Unlocking your digital experience
Brands often fall into the trap of imagining that customers want what they want, as when we make a gift that we like without considering the tastes of those who receive it. Creating a technologically advanced solution that users are unable to work with is as useless as presenting something aesthetically appealing but which does not achieve the purpose of being functional to the activity of those who need it.
In a world populated by "Digital Consumer", the most ambitious goals can only be achieved by combining targeted digital strategies and the right technological solutions.

Pierluigi Sacchi, Digital Unit Manager di Cegeka
3:50 pm
Coffee break
4:15 pm
Partner Session

Cluster Reply
4:45 pm
Digitizing a global market leader: Scaling Sitecore to deliver global reach without compromise
Learn how the largest container shipping company in the world, A.P. Moeller Maersk, is considering technology to digitalize the industry of the future and how Sitecore has been scaled globally to optimize performance.

Alick Freeman, Digital Program Manager at Maersk
5:30 pm
The essence of a true and memorable experiencein a unique environment.
6:30 pm


Februar 4, 2020
9:30 to 7:00


Hotel Magna Pars
Via Forcella, 6 / 8
Milan, 20144 Milano