Meet today’s digital experience leaders at this free conference

Imagine, or evolve, your human-centered digital experience practice with a holistic focus on your customers, their journeys, their needs and feedback, and key business impact priorities. Architect a balance of customer voice, behavioral insights and experimentation into the core of your practice. Leverage explicit, implicit and shadow insights. Mature your ROI measurement practices via early stage success models.

Conference topics include:

  • Building a holistic, high-impact customer experience practice
  • Design thinking: Fundamentals and practical applications
  • Best practices for personas and customer journey mapping
  • Integrating Voice of the Customer (VoC): Platforms, practices, case studies
  • Your insights suite: Journey analytics, behavioral, explicit, shadow customer voice
  • Designing for measurement: Selecting metrics, modeling dashboards, connecting KPIs

Speaking Session Details

Hear Paige Speak at the DX Summit

Date
Thursday February 25, 2021
Total agenda time
25 minutes
Session time
12:55-1:20 PM EST
Session title
Moments that Make Experiences
Session description
For years marketers have focused on key points in the customer journey – from when they start to explore, to when they buy and when they leave feedback. But in a digital experience economy, where more curious and demanding customers can get exactly what they want – instantly and effortlessly – it’s pivotal to show you understand and can respond to their needs.
Presenter information
Paige O’Neill, CMO, Sitecore

About the presenter

Paige O’Neill

Chief Marketing Officer

Sitecore

Read bio

When

Donnerstag, Februar 25, 2021 11:00 to 4:00 EST

Where

Online