March 9, 2021

The past year has been a watershed event for marketers that exposed weak spots in digital transformation initiatives and challenged every organization to re-think priorities. Now that the B2B community has had time to assess responses to the pandemic, many are having difficult conversations about what went right and what fell short of the mark. Marketers want to know exactly what needs to change so that they can improve as quickly as possible and direct the focus where it needs to be: on the customer.

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