The DLG Group is a Danish cooperative company owned by Danish farmers. The main business areas are farm supplies, vitamins and minerals, service and energy.
Sitecore Experience Awards
DLG Group
Challenge
- Changes in customer behavior and loyalty drove a need for a structured approach
- Decreasing face-to-face loyalty for customers in the farming industry
- Create an easy-to-use CRM portal to engage sales reps to use CRM more frequently
- Complexity and lack of mobile access resulted in decreased use by sales
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Connect for Microsoft Dynamics
- Sitecore Email Experience Manager (EXM)
- Sitecore Experience Manager (XM)
- Integrations include:
- SAP web services for access to order and customer information
- Microsoft Dynamics
Result
- Addressed the demand of easy-to-use CRM for the sales reps
- Increased usage of the customer portal by sales
- Increased registrations into the CRM database on customer relations
- Brought old SAP CRM to a modern platform
- Engaged 50% more sales reps in a one-year timeframe
- Average session time by sales reps doubled
Platinum Solution Partner
Alpha Solutions is an IT solution and business consulting provider of advanced e-commerce solutions and large-scale web application projects. Alpha Solutions is recognized as one of the most experienced Sitecore Solution Partners globally, delivering more than 50 solutions based on Sitecore, including Sitecore Commerce for over 10 years.
Learn more about Alpha Solutions