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Challenges_1

Challenges

  • Introduce a new, industry-disrupting platform for marketing cars
  • Help leading Chinese automotive business sell cars into various European regions
  • Change the way people approach car buying/using and mobility

Solution

Solutions

Result

Results

  • Launched Lynk & Co, the 1st phase of a pan-European digital platform
  • Established opportunities for delivering additional services: e-commerce, in-store portal, app development
  • Delivered a site with human-centered and experience-based content

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