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  • Provide knowledge to customers who may have relatively low technical knowledge about tyres in order to make an informed purchase decision
  • Reinvent the tyre purchase business model for a digital economy
  • Create multiple white-label sites for business partners, with unique pricing, through a single platform
  • Streamline vehicle owners’ roadside assistance and tyre-selection process
  • Enable e-commerce tyre purchase and service booking
  • Personalise customer experience, ongoing communication



  • Sitecore Experience Platform (XP)
  • Sitecore Experience Commerce (XC)
  • Integrations include:
    • ERP (custom built)
    • National Roads and Motorists’ Association (NRMA) member lookup for confirmation of eligibility
    • Royal Automobile Club of Queensland Limited (RACQ) for confirmation of eligibility
    • Vehicle logic information database for finding tyres without knowing size
    • zipMoney for online payment process



  • Became the first national retailer in Australia to sell tyres online
  • Provided a better overall experience for customers, who can now purchase the tyres and schedule service in one process
  • Offered flexible payment options for customers with an unexpected tyre expense
  • Automated retail processes including inventory checks and order management
  • Customers can now research products before purchasing
  • Average cart value has increased by 10%
  • Service sales conversion rate increased 48%


Gold Solution Partner

Switch is a Sitecore Gold Solution Partner creating solutions for businesses to connect with their customers with intelligent design, strong implementation, structured support and future optimization strategies.

Learn more about Switch Gold Solution Partner? Learn more about Switch

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