To meet the needs of a student population that doubled in the past seven years, Australian Catholic University (ACU) improved the user experience to help students navigate the digital systems that comprise their administrative and learning ecosystem.
Sitecore Experience Awards
Australian Catholic University
Award: Best Personalized Experience
Challenges
- Rapid growth: doubling in size over 7 years to 35,000 students
- Delivering high levels of services to a large student population
- Redesign how student needs are met online
- Provide students an improved user experience when navigating the growing number of digital systems
- Improve student conversion by simplifying the enrolment and onboarding process
- Communicate new brand promise of Impact through Empathy
- Failure rate across the enrolment process was a major risk—at best requiring staff intervention, at worst, leading to students not enrolling
Solution
- Sitecore® Experience Platform™ (XP) v9
- Sitecore Experience Database (xDB)
- Sitecore Experience Manager (XM)
- Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
- Sitecore Experience Commerce
- Sitecore Connect
- Integrations include:
- A range of University systems via WSO2 (including: Ellucian Banner Student management System, Primo Library Management system
- Single sign-on
- Microsoft Azure
Results
- Design was optimised for mobile, table and desktop devices
- Delivered a significant return on investment by ensuring students have a positive experienceand and increasing conversion
- Created an online ‘orientation planner’ to ensure students have a personalised orientation experience
- Integrated library services
- Enabled access to 1,500 pages of useful information for students to support their education and extracurricular pursuits
- Engagement increases year on year:
- 5.8% in total portal users
- 12.1% in overall sessions
- 6.0% in number of sessions per user
- 7.8% in pageviews
Silver Solution Partner
Espire is a full services Information Technology company providing a wide range of solutions with specializations in Digital Experience Management (Digital Content Management, Document Management Solution Web, Multi-Channel Customer Communication Management & Managed Services), Custom Application Development, Support & Testing, Business Intelligence, Enterprise Applications and Infrastructure Services
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