Open Universities Australia: One site, 13 universities, 170 degrees, more than 1400 courses

Online education marketplace streamlines student access to leading universities across Australia

Open Universities Australia (OUA) is not a university, but a marketplace where anyone, regardless of prior academic achievement, can access 1384 subjects or 170 degrees from leading universities across the country. To reach that goal, it needed to improve its current digital experience for students and university partners while simultaneously driving future growth. Its three goals for the project were to streamline the onboarding of new universities, simplify and personalize the entire student experience, and drive enrollment growth through real-time insight into the sales funnel.

OUA worked with Avanade to build a Sitecore platform that enables simpler, more seamless interactions with university partners and students while also creating a 360-degree view of the student base. The platform includes personalized content components and lead forms, more efficient onboarding tools for university partners, and a student portal where students can monitor and update their application, enrollment, payment, class registration, and study progress. It also integrates with Salesforce and other systems to optimize conversions.