Adani is managing around 50K visitors a day to its energy business portal and is making it faster and easier for customers to access content and self-service tools.
Sitecore Experience Awards
Adani
SEA category: Most impactful human connections in a changing world

Challenges
- Consolidate over 30 websites onto one platform, unify management and maintenance
- Support one of Adani’s key sites - Adani Electricity, one of India’s largest energy suppliers
- Improve customer access to content and self-service functionality
Solutions
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA),
- Sitecore Email Experience Manager (EXM)
- Path Analyzer
- Sitecore Marketing Automation
- Sitecore Experience Analytics Tools - xAnalytics
- Sitecore Services
- Integrations include:
- Microsoft Azure PaaS
- SAP
- Salesforce
- Payment gateways
Results
- Delivered traffic of around 50K users daily and reduced bounce rate to approximately 10%
- Enabled seamless integration with subsites and business applications
- Handled 20K online transactions a day with 99.9% uptime
- Made registering, viewing account details, paying bills easier for customers
- Improved content rollout
- Provided better analytics for improving email campaigns

Silver Solution Partner
Advaiya is a technology marketing company with proficiencies in effective solutions for various aspects of marketing. Advaiya’s services span through strategy, content, creative, execution and analytics. The company focuses on building Digital experiences for effective marketing, and has also specialized in implementation, design and development support of Sitecore based solutions.
Learn more about Advaiya