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Challenges_1

Challenges

  • Become Belgium’s first energy partner while offering a mobile first digitalized service
  • Drive revenue by increasing the number of new clients, and improve up/cross-sell
  • Reduce cost to serve existing clients by offering customer-centric self-help
  • Reduce navigational complexity and improve the user experience

Results

  • 130% increase in leads via user experience design
  • Mobile traffic: 68% increase in sessions; 260% increase in price simulations; 181% new customers
  • Improved SEO: 29% increase in organic traffic and 41% more new customers via organic traffic compared to the previous period
  • Upsell of maintenance contracts to existing clients increased by 15%
  • Content editors saw solid efficiency improvement
  • Simplified user experience

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Platinum Solution Partner

Working with Sitecore since 2006, The Reference has three Sitecore MVPs, has won numerous Sitecore awards, and can present 40+ active Sitecore customers. Their areas of expertise include web development, digital strategy, e-commerce, online marketing, analytics, CRM and marketing automation, mobile applications, branding and design.

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