Challenges

• Reimagine brand experience
• Improve usability of site as customer service tool
• Develop key personas
• Configure Profile Keys to measure engagement
• Enable customers to self-serve
• Launch new pages focused on educating personas

Solutions

• Sitecore Experience Platform (XP 9.1)
• Sitecore Experience Accelerator (SXA)
• Sitecore Experience Database (xDB)
• Sitecore Forms
• Integrations include:
  
  • Single PaaS
  • Azure
  • SOLR

Results

• Created a human-centered approach
• Developed manageable, intuitive platform for site authors
• Implemented scalable design to support building of 31 international sites in the future
• Increased user traffic to >7% to ~195,000; new users >11%
• Grew page views and page views per session by 23.3% and 5.2%, respectively
• Reduced bounce rate by 50%