Unifying the brand experience
The American Heart Association (AHA) sees its digital presence as a key tool in every aspect of its mission. However, the organization was limited by a content management system that had not been redesigned in a decade. In addition to the AHA website having grown visually out of date, it also did not offer content in a way today’s audiences wish to consume it. Content had grown cumbersome to update and the AHA was also seeking a new way to leverage analytics to personalize communication.
Sitecore gives us the power to create content based on what we learn our users actually need. We can build customer profiles to tailor the experience of each user.
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