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Challenges_1

Challenges

  • Educate public about safety hazards and solutions
  • Personalize website for three audiences
  • Align internal technology and marketing teams
  • Streamline processes to gain single source of truth
  • Drive user engagement and brand loyalty

Solutions_2

Solution

  • Sitecore® Experience Platform™ (XP) (v9)
    • Web Forms for Marketers
    • Sitecore Path Analyzer
  • Sitecore® Experience Database™ (xDB)
  • SAP Enterprise Resource Planning (ERP)
  • SAP Hybris Cloud for Customer (C4C): Customer Relationship Management (CRM)

Results_3

Results

  • Customized web visitor views to deliver relevant product and education information
  • Empowered IT, marketing, and sales team collaboration to drive campaigns
  • Integrated CRM and ERP applications for streamlined business processes, 360° customer view
  • Saved potentially $80,000 a year by consolidating platforms
  • Increased organic search visitors by 24.52%; reduce bounce rates up to 10%

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