Skip to content

BEST USE OF PERSONALIZATION

Nolte Küchen: Cooking up a seamless kitchen design experience

Nolte Küchen, Germany builds a digital kitchen design studio that doubles as a lead-generating engine

Industry

Manufacturing

Region

Central & Eastern Europe

Sitecore Experience Awards 2018

Nolte Küchen

One of Germany's top kitchen manufacturers, Nolte Küchen sells functional, stylish cabinets and appliances. It needed a more effective way to capture user data while connecting potential customers designing dream kitchens on the company website with Nolte-trusted retailers.

With help from comspace, Nolte Küchen used Sitecore to integrate its digital kitchen design studio with a centralized lead management and CRM system and other end-consumer tools. Customers worldwide can now create an ideal kitchen plan in English, German, Spanish, or French, then be referred automatically to the nearest Nolte dealer. Meanwhile, the dealer receives the lead and can follow up on it proactively. The new system also captures far more customer information to personalize later interactions and boost customer engagement. In the six months since deployment, Nolte Küchen has seen registered users on its website leap from 7,700 to 25,000, with retailer connections and referrals averaging 100 a month.

Challenge

  • Acquire and retain customers
  • Improve customer experience
  • Create stronger retail partner relationships

Solution

  • Integrate online kitchen planning with lead management, CRM, and other customer-related systems
  • Automate and streamline the process of connecting customers with Nolte retailers
  • Personalize the digital experience by capturing more customer data

Result

  • Website user registrations grew from 7,700 to 25,000, an increase of 225%
  • Retailer connections and referrals now average 100 per month
  • Increased ability to monitor and optimize lead generation process

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Manager (XM)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Web Forms for Marketers Module (WFFM)
  • Data Exchange Framework (DEF)
  • Sitecore XP Experience Profile
  • Sitecore XP Experience Analytics

Gold Solution Partner

comspace is a Sitecore Gold Solution Partner in the field of content management systems and e-commerce solutions, supporting medium-sized and internationally active companies in implementing their online strategy.