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Challenge

  • Create an exceptional user experience for Nelsons' multinational websites
  • Increase brand awareness 
  • Inspire their audience with their vision to lead a healthier life
  • Optimize the website to build search visibility and drive traffic
  • Add different language variations for better engagement across their global territories
  • Site was not optimized for mobile
  • Language versions had to be created individually 

Result

  • Rolled out an engaging and professional global website that reflects their brand values across all of their markets
  • 55% increase in new users
  • 52% increase in sessions
  • 196% increase in clicks to retailers
  • 45% decrease in bounce rate
  • Easily deliver new language versions of sites as they open up in new markets
  • Simpler means for content editors to share content and components across multiple brands and locations

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