Following a significant merger with Comparex, SoftwareONE communicated its new brand, improved content relevancy and made rolling out 65 regional sites, in local languages, three times faster.
Sitecore Experience Awards
SoftwareONE
SEA category: Most impactful human connections in a changing world
Challenges
- Communicate fresh, new brand positioning following merger
- Create a coherent customer experience on a global scale
- Provide a full-fledged and seamless customer journey over multiple tools and platforms with the integration of Marketo
- Integrate a fully functional blog
- Integrate the possibility to manage and advertise events and webinars
- React to very tight deadline – main platform in two months, 65 country sites in one year
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Path Analyzer, xProfile; Sitecore Cortex, Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- Comparex
- CRM
- Marketo
- GotoWebinar
Results
- Made time to market, especially for the country sites, three times faster
- Delivered a unified brand experience with similar content (blogs, events, webinars, etc.) deployed globally
- Improved information coherency with cross-linked, topic-relevant content
- Established a template for rolling out 65 country websites in native language
Gold Solution Partner
Aviva Solutions mit Sitz in den Niederlanden ist eine Fullservice-Web-Entwicklungsagentur, die sich auf E-Commerce-Lösungen spezialisiert hat.
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