Grand Circle Corporation‘s reimagined website provides customized travel, discovery and adventure programs to its customers, increasing engagement and new bookings.
Sitecore Experience Awards
Grand Circle Corporation
SEA category: Most intelligent content optimization
Challenges
- Reimagine website to optimize relevancy and user experience
- Focus on customer engagement and lead generation
- Implement responsive design
- Reduce bounce rate
- Build trip module
- Simplify navigation
- Gain insight into website performance through analytics
Solutions
- Sitecore Experience Manager (XM 8.2)
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Integrations include:
- Solr
- DataSource
- YAF customer forum
- Brightcove video
- Genesys call center
- Yotpo customer reviews
- Cloudflare caching
Results
- Developed user-friendly solution
- Improved lead generation and referrals
- Revamped trip module generated 15% to 20% in new bookings
- Enhanced page readability resulted in 20% increase in user time on page
- Boosted rate of updates 3X
- Increased mobile traffic by 30%
- Established groundwork for future upgrades
Platinum Solution Partner
Altudo helps businesses deliver exceptional customer experience through 1:1 personalization & enhanced engagement - to grow revenue streams. The organization fosters transforms marketing efforts from a lead or demand generation model to a revenue & business outcomes roadmap that focuses on ROI & growth.
Learn more about Altudo
