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Danone and the mother’s journey

Danone Nutricia used engaging content for new mothers to dramatically increase growth.

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“We liked that Sitecore was a centralized solution. Having an experience database or customer experience profile in one place is essential to engage in the moment.”

— Max Goijarts, Marketing and Technology Manager, Danone Nutricia

Challenges_1

Challenge

  • Achieve marketing and sales ROI by moving beyond low-performing traditional advertising and outbound marketing techniques
  • Become brand of choice by providing relevant customer advice and personalized experiences to customers
  • Measure and optimize customer experience quality around the impact of the content, tools, and services on its loyalty website Nutricia For You 
  • Move into e-commerce and start selling directly to mothers in addition to traditional channels

Results_3

Results

  • Revenue wins: Eight-fold growth in month-over-month revenues since launching its “Mother’s Journey” program
  • Sales growth: 75% each month with an average monthly rebuy growth of 140%
  • Download increases: App downloaded by 28% of new mothers in Benelux in its first year post-launch
  • CX success: Competencies increased across marketing and partner stakeholders
  • New revenue stream: Created a sales channel built on direct, one-to-one relationships
  • Personalization benefits: Conversion uplifts from 19% to 205% across sales, membership signups, and engagement
  • AB and MV testing outcomes: Delivered an ROI more than 95 times the cost to set up and execute a single test

PERSONALIZED CUSTOMER JOURNEYS

How Danone Nutricia won the trust of mothers

Nutricia collaborated with Sitecore Business Optimization Strategies to improve the experiences of mothers who use the Nutricia For You website — with incredible business results.

Get the guide How Danone Nutricia won the trust of mothers? Get the guide
Danone Nutricia
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Lukkien: Nutricia’s trusted implementation partner

A Sitecore Gold Implementation Partner, Lukkien is a full-service agency where creativity and technology come together. The agency creates, develops, and implements smart and effective video, photography, and digital communication solutions and has focused on engagement between brands and their target groups since 1972.

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