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Digital Asset Management

Streamline content management, organization, and the distribution of media assets across the digital experience

Easily find, reuse, and edit digital assets

Digital asset management is both the process and the software behind a system of organization and collaboration for digital files and media assets. Digital asset management provides real-time brand management and media asset management and makes it easier to locate assets, saving time while reducing costs across the digital content lifecycle.

Digital asset management enables effective collaboration across teams and between stakeholders. A digital asset management platform can centralize marketing assets and marketing materials and can also ensure that brand guidelines are adhered to across templates, file types, and digital channels, including social media.

A digital asset management solution can streamline workflows, while helping marketing teams view brand assets, share files, and create digital media in one place, storing and updating in ways that ensure brand consistency and a superior customer experience.

Digital asset management software assists with project management and marketing campaigns, and DAM systems help teams collaborate with external partners and providers. A strategic and well-maintained digital asset management system is a single source of truth for content creation and content management across the digital ecosystem, and the benefits of DAM provide a game-changing advantage across the content lifecycle.


Content Hub DAM

Centralize, distribute, and organize all digital assets and deliver them to any customer touchpoint with an automated digital asset management solution.

Frequently asked questions

  • Why is digital asset management important?

    Digital asset management provides a single source of truth for brands to create, share, edit, manage, and maintain digital assets, and makes it quick and easy for stakeholders, both internal and external, to access and edit assets. A digital asset management system enables team members to find what they need when they need it, which saves time and resources and reduces risk across an organization.

    A DAM solution not only provides team members with a valuable insight into which media files are being used and under which circumstances, but it also keeps digital assets and rich media securely stored. Teams can keep careful track of permissions, file formats, digital rights and rights management, and version control.

  • How does digital asset management work?

    Digital asset management works by creating systems and workflows that allow teams to create and manage the digital assets that power marketing, sales, and personalization efforts. DAM software often includes integrations, apps, and automation options that improve functionality and scalability.

  • Who uses digital asset management software?

    Development, marketing, creative, and sales teams from B2B and B2C industries including manufacturing, retail, higher education, ecommerce, healthcare, travel, automotive, and financial services.

  • How do you optimize digital assets?

    It's a delicate balance between effectiveness and consistency. The first step is research. Dive into the data, find the best use case for each asset, and make sure the content being created is something that customers are looking for. Identify the customer segments that are searching for these assets, then determine the existing digital assets that can be improved based on this information. Improve copy and metadata, then measure and continue to optimize across the digital experience based on the results.