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Welcome to CS101: Mastering Personalization

Congratulations on choosing Sitecore to power personalized digital experiences for your customers. This course should be the first stop on your implementation and personalization journey.

Select an area that interests you to begin

Pick and choose from the topics below - this course has materials for both marketing and technical teams. We recommend all learners look at the “Getting started” section.

Getting started

Start here for best practice personalization planning. Avoid common pitfalls and work collaboratively with all the right stakeholders.

Technical planning

Our recommendations for technical set up and planning – get the infrastructure right and create the right foundations for future marketing plans.


Online guides and resources, how-to guides, how-to videos, and next steps for putting your personalization plans in place.