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Designing personalised commerce experiences in India

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Gone are the days, when having a commerce platform simply meant being able to process transactions online. While today’s commerce solutions still need to offer this capability, there’s much more to creating the personalised, contextualised experience that customers now expect from brands.

A comprehensive commerce platform should be flexible and packed with marketing technologies that increases customer acquisition, drive real-time engagement offers with a great checkout experience, and can keep the conversation going post-purchase in the form of automated emails and query support.

Gartner predicts that “By 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80% in the speed of new feature implementation." As businesses race to deliver a superior customer experience in this rapidly changing world, composable commerce gives them greater control over how their e-commerce application is delivered.

In short, brands should be able to craft top-notch, omnichannel experiences for their B2B, B2C, and B2X audiences at every touchpoint while they are on the purchase journey.

Wondering, how all this is possible with a single platform? Well, then this webinar is for you.

This webinar will cover:

  • The future with composable commerce: How business leaders can leverage modular, best-of-breed approaches as part of their technology stack
  • Case study:
    • How delivering an enterprise grade commerce experience is possible
    • The importance of personalised experiences in commerce and why it matters

Register to join

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About the presenters

Abhiraj Banerjee

Country Manager, India


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Hareesh Tibrewala

Joint CEO

Mirum India

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Atul Kumar

Sitecore Lead

Mirum India

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