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ON-DEMAND WEBINAR

Sitecore Experience 2019 Asia – Connections Driving Commerce Track

Discover the secrets to engaging with customers so they’re inspired to develop a lifelong relationship with your brand

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Sprache: English

Discover the secrets to engaging with customers so they’re inspired to develop a lifelong relationship with your brand. Get the latest insights on how experience drives commerce business. 

Brand loyalty may be hard to keep, but consumers still want to connect with brands. They’re looking for authenticity and emotional resonance. To create this, you have to provide digital experiences that demonstrate you know who they are and what they need and desire. 

Join us in this event recap to get the latest research data and thought leadership on how experience drives commerce business, featuring customer case studies, the most common characteristics on how B2B companies are changing to support evolving customers’ needs, and the capabilities to make your business successful.  

  • Session 1: Retention and experiences: The drivers of new commerce

  • Session 2: Real-life digital transformations from real digital people

  • Session 3: Modern B2B, it’s not what you think!

More about the sessions:

Session 1: Retention and experiences: The drivers of new commerce
Digital is not new. Our research shows that companies across multiple verticals are all focusing on acquisition today. However, there is a shift in focus in the next three years. In this session, we shared the Digital Experience Capabilities (DX) model defined by Forrester and how companies see the significance of those capabilities in their business and digital transformation journey.

Session 2: Real-life digital transformations from real digital people
On its journey to become the most innovative communications company within Singapore, M1 partnered with Sitecore and our Solution Partner, Capgemini, to reinvent its front-end channels for the digital age. Learn how M1 is building a platform that allows its organisation to create new service offerings and novel customer experiences, ultimately enabling a digital ecosystem. 

Session 3: Modern B2B, it’s not what you think!
B2B companies are generally slow in digital adoption. However, the end customers demographics are changing. If companies do not catch up and adopt to these new norms, they may start to lose business to other industry newcomers. In this session, we shared a few different paths taken by our B2B customers and what kind of capabilities they have developed to make themselves more competitive.

Sumit Nurpuri

COO, SEA & HK

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Jack Tran

Principal Consultant, Digital & Ecommerce

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Mustafa Kapasi

CCO

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