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Digital Marketing Trends in the Benelux
2015: the year of customer experience

At Sitecore Benelux, we’ve conducted a survey of 169 digital marketing experts in November and December of 2014, to find out what they had to say about the upcoming trends in digital marketing for 2015 in the Benelux.

In this report commissioned by Sitecore, we wanted help you be the first to understand the state of digital marketing right now and what the outlined trends in this report will mean going forward.


The state of digital marketing in the Benelux:

The ever widening range of available digital marketing technologies, coupled with a staggering change in the way buyers tend to make their purchasing decisions means that each year, marketers have to be even more vigilant to keep up the pace.

For the frontrunners, it has never been a more exciting time to be a digital marketer, because there are tremendous opportunities to be gained for brands that can capitalize on combining these techniques to create the ultimate online customer experiences.

The digital marketing trends for 2015:

The world is becoming increasingly digital, and marketers are certainly aware of this, but how successful have they been in keeping up with the latest trends?

Download our free report, courtesy of Sitecore and find out what the digital marketing trends are for 2015 and how digitally mature the Benelux market is.

  • Creating a relevant and personal customer experience not only lifts customer satisfaction and revenue, but it also decreases costs and time for companies.
    -Digital Marketing Trends,
  • The global digital marketing software market is expected to grow at an annual rate of 16% between 2015 and 2019.
    -Digital Marketing Trends,

Key takeaways in this report:

  • 2014 vs 2015  - 
    how has digital marketing evolved from 2014 to 2015 and what does this mean going forward?
  • Top trends  - 
    what are the top 5 trends in the Benelux according to 169 digital marketing experts?
  • Not hot  - 
    digital marketing techniques that aren't considered trends, but are they obsolete?
  • Going forward  - 
    which trends and marketing techniques will help marketers deliver a much sought after customer experience excellence?