Procter & Gamble
P&G transforms a massive digital marketing presence with Sitecore XP.
With hundreds of brand variations and more than 800 online properties, P&G employs an army of digital marketing pros and creative agencies to deliver a consistent brand experience across 80 countries in a variety of languages on multiple screen sizes.
Over time, these digital marketing teams were hindered by P&G’s increasingly complex ecosystem, which employed diverse technologies—including .NET, Microsoft SharePoint Server, Java and PHP—plus ten different content management systems (CMS).
P&G worked with Mindtree, a global digital transformation and technology services company, to create one of the world’s largest digital marketing ecosystems. The multi-tenant, multichannel platform (built on Sitecore® Experience Platform™) comprises a library of reusable components that can be assembled, configured and styled quickly to launch digital properties tailored to each brand’s creative and marketing needs.
Since launching the new platform, P&G has consolidated ten CMSs onto Sitecore XP and, as a result, has reduced costs by 33%.