Transforming Digital Fan Engagement
As a very progressive and ambitious football club in the top half of the Premier League, Southampton FC wanted a new digital platform to match their ambitions and provide the best digital fan experience in football. Since launch, the website has received widespread acclaim from the sports industry and football fans across the globe, delivering an unparalleled experience for the club's fans to engage with their team 24/7 before, during and post match. Earlier this year, the site won two Sitecore Experience Awards: the Global People's Choice and UK Digital Innovation awards.
Read the full case study to learn how they have changed the game and driven increased site engagement both on match day and throughout the week:
- 400% uplift in user registrations
- 88% increase in video engagement
- 78% increase in users on match day
- 27% increase in repeat visits
The website incorporates multiple Sitecore solutions including Sitecore 8.1, Sitecore xDB and Sitecore Experience Analytics to deliver highly engaging experience across desktop and mobile.