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BEST WEB CONTENT EXPERIENCE

Vue Cinemas are one of the leading providers of cinematic entertainment in the UK

Vue reimagines cinema-going; creating one of the most engaging and effective digital user experiences the entertainment industry has seen

Industry

Entertainment

Region

United Kingdom

See the project

Sitecore Experience Awards 2018

Implementing a joined up, multi-platform content strategy to truly differentiate Vue from its competitors

Standing out in the cinema industry is very hard. Every exhibitor is given the same products at the same time, and the same marketing material to work with. To stand out against all its European competitors, Vue has created a digital experience that is as much about the experience of going to the movies as the movies themselves, developing an enhanced user journey that feels personal, relevant and entertaining. Delivering on that vision means acquiring more fans, followers, subscribers, visitors, visits, revenue and useful data.

Working with TH_NK, Vue developed a pioneering Customer Value Management (CVM) platform that delivers personalized customer content across web, mobile app, and kiosk. The platform includes a recommendations engine, dynamic pricing, localization, and push messaging.

Focusing on the customer experience at every touchpoint has let Vue increase ticket sales through social channels by 800% in the last 18 months. Vue has also doubled its engagement on social content and tripled its social reach in the same timeframe.

Challenge

  • Differentiate in a crowded marketplace
  • Acquire new customers
  • Increase loyalty in a notoriously fickle market
  • Find new ways to engage with customers with a product set that changes weekly

Solution

  • Build an omnichannel marketing platform that delivers relevant, entertaining and useful content to the right customer at the right time, while also leveraging social media as a key sales tool.

Result

  • 800% increase in ticket sales through social channels
  • conversions exceed UK average by 3% for desktop and 2% for mobile in just six months
  • 7% of social referrals convert to booking, 2x the industry average
  • 300% increase in Facebook engagement

Products used

  • Sitecore Experience Platform with Sitecore Experience Database
  • Sitecore Email Experience Manager
  • Sitecore Mobile SDK or Xamarin
  • Sitecore Experience Manager web CMS

Platinum Solution Partner

TH_NK is a digital transformation agency combining the commercial and business change rigor of a consultancy; the customer centricity, marketing expertise and creative output of an agency; and the deep enterprise technology expertise of a solutions integrator.