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CASE STUDY

Law firm transforms website into lead-generating powerhouse

Fasken leverages Sitecore to deliver personalized experience to visitors and experiences spike in qualified leads.

Fasken

1,800 employees

Industry

Service

Region

North America

 

International scope, custom content

With more than 700 lawyers and 10 offices on four continents, Fasken has always been client-centric, but its former website failed to adequately reflect its scale, services, and vision. In fact, the former site was like a giant brochure—a one size fits all experience, loaded with 40,000 documents—all presented at the same level of importance and as such, difficult to navigate.

Fasken wanted a fully responsive site that accurately reflected its global scale and services and that would display relevant content for each visitor.  As part of an overall rebrand of the 150-year-old law firm, Fasken engaged technology partner Sid Lee to redesign and re-platform its website. Together, they chose Sitecore.

Challenges

  • Migrate and simplify “brochure” website to reflect a Tier 1 brand
  • Empower site users to quickly find relevant information
  • Personalize access to breadth and depth of global resources

Solution

  • Sitecore®Experience Platform™ (XP)
  • Sitecore®Experience Database™ (xDB)
  • Sitecore®Print Experience Manager

Results

  • Personalized content based on user interests, browsing history, geographical location
  • Communicated firm’s wide range of global services and expertise
  • Engaged users in a conversion path; increase event registrations and subscriptions 10%
With Sitecore, our digital presence accurately reflects and extends our client-centric global practice, meeting clients where they are with relevant information and services.
Brenda Plowman
Chief Marketing Officer, Fasken

New website creates advocates

Fasken’s new site is built on Sitecore Experience Platform (XP) with multilanguage support. The law firm created new attorney biographies and other high-value content and integrated the site with its Microsoft SharePoint application. Additional integrations provide global personalization and intelligent browsing. GeoIP identifies the location of the user’s IP address. Coveo for Sitecore AI-powered search and recommendation makes it easy, with fewer clicks, for users to find relevant content according to their interests, browsing history, and geographical locations.

Since launch, Faskten has seen an 8% increase in visitors and a 22% rise in session duration. Meanwhile, Fasken attorneys are capitalizing on leads captured via the new site.

Gold Solution Partner

Sid Lee is a collection of 600+ makers and thinkers using the power of collaboration to create work that matters. As Sitecore’s first North American partner, Sid Lee has deep understanding of Sitecore’s offerings. Sid Lee has achieved international recognition by designing experiences rooted in people’s cultures and everyday lives.

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