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Maturing digitally

The basic goal for marketers never changes—engage your customers with contextual, useful experiences that are relevant to their needs and desires. But we’ve discovered that few marketers know where to start.


The Customer Experience Maturity Model®

You may agree with the concept that 'the customer is in control', but unless you market in context of current and past customer interactions, you risk being nothing more than an annoyance. Plan how you’ll execute a context marketing strategy by understanding your capabilities today. The three macro phases of our Customer Experience Maturity Model take you on a step-by-step journey through the seven stages of marketing maturity. Short-term programs help you achieve near-term success and build the right foundation for future success.

Show me the map

Where does your marketing rank on the maturity model?

Take our assessment to find out where you are. You’ll profit from recommendations that help you advance in gaining contextual intelligence on your customer and giving them the relevant content they deserve—in real time and wherever they are.

The three macro phases of maturity: How do you compare?

The Attract phase

90% of surveyed marketers are in this stage

You might have a brochure-style web and mobile site, do content marketing on email and the most-used channels and, at the top of this phase, even align your digital initiatives with marketing objectives.

The Convert phase

Only 7% of surveyed marketers live here

You’re analysing, testing and optimising web experiences, personalising some content, and you’ve embraced the trigger-based dialogue that marketing automation delivers.

The Advocate phase

Just 3% of surveyed marketers have achieved context marketing nirvana

You’re data-driven, collecting real-time contextual intelligence on your customer interactions. And you’re optimising omnichannel automation for seamless dialogue across all channels.

Challenge your people

Digital change requires a mix of people, process, technology and a sharp focus on the customer. Our Sitecore Business Optimisation Strategy (SBOS™) team developed a board game that you and your marketing colleagues can play as you discuss and align digital goals and map your context marketing tactics. Play it with your team and watch your new strategy emerge. It only takes an hour and really works.

Play the game

Accelerate your journey

SBOS works with select Sitecore® Experience Platform™ users in the Xccelerate program to help them generate business value through context marketing. We’ve had huge recent successes and gathered some unbeatable insights to share with every Sitecore customer.

Accelerate your marketing

Who is SBOS?

Rather than focussing on the technical aspects of implementing and using the Sitecore Experience Platform, Sitecore Business Optimisation Strategies is a best practices resource that helps establish the digital maturity of your organisation and identify where you want to be—and then provides practical plans for getting there.

Meet the team devoted to your success

Connect, the SBOS book

A comprehensive and accessible guide to customer-focussed marketing, Connect is filled with compelling examples, recommendations, initiatives, work-arounds and step-by-step processes that show leaders how to move their teams to a higher level of marketing excellence and win lifelong customers in the process.

Learn more

Related resources

eBook: Context marketing in action

Web page: SBOS University

Blog: Understanding customers: Danone Nutricia masters context marketing

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Take a closer look at the Sitecore Experience Cloud