Skip to content


The e-commerce platform that turns shoppers into customers for life

Easily create personalised shopping experiences shaped by purchase history and context.

A powerful framework for content and commerce

Ideal for B2C, B2B and B2X brands selling online, Sitecore Experience Commerce (XC) uses everything you know about your customers to deliver shopping experiences that are shaped by their interaction history and context, transforming prospects into lifelong fans. Owning the experience for each unique customer, from awareness to advocacy and from one purchase to the next, that’s how you develop lifetime customer relationships.

Download the Sitecore Experience Commerce brochure →

Features and benefits

Product information, contextual content and digital marketing come together in our eCommerce platform to drive valuable, personalised shopping experiences throughout the customer lifecycle.

Create and edit personalised shopping experiences.

The web-based and touch-enabled dashboard lets you create rich personalised experiences with content, product pages, search, email and mobile. Edit products and content in the context of the device they are intended for, while previewing how different audiences will see different experiences.

Test everything, optimise everything.

Every new or edited experience is automatically tested against previous versions, similar content and promotions. Test checkout, shipping options and content and then optimise, test and repeat. Audiences and segments can also be optimised for engagement—you just review and approve them. Content, promotion and merchandising recommendations are paired with automated and manual segments of customers for a best match.

Know every customer.

Built-in eCommerce personalisation allows you to personalise every customer’s experience by adapting to their needs in context. The Experience Database captures preferences, behaviour and persona matches for every single customer, and every individual experience, for a 360-degree customer profile. A customer’s Experience Profile® captures all commerce behaviour such as carts, orders and search criteria, and when combined with other digital behaviour, makes for a powerful experience.

Commerce experience management in the cloud

Sitecore Experience Commerce can run on Azure, which removes an enormous amount of setup and configuration—simply sign up and immediately start developing your solution.

Additional features

  • New with version 9, Sitecore Experience Accelerator (SXA) Storefront is designed to accelerate the development and deployment of storefronts through Azure marketplace and on-premises.
  • A unified, simplified, faster, user-friendly business tool on the Sitecore Launchpad: inventory management, catalogue management, order management, customer profile, pricing and promotion management, all in one clear view
  • Migration tools for importing customer profiles and catalogues
  • Manage online-to-offline, multi-store, multi-warehouse and multi-site inventory
  • Adaptable inventory handling allows you to define rules for stock-outs, pre-orders and back orders, which are easily integrated with backend ERP systems.
  • Automation with flowchart-based rules includes actions like cart abandonment, customer nurture and follow-up plans that help with a purchase and guides the next.
  • Full-faceted search, compatible with Lucene, Solr and Coveo, fuses structured commerce content and unstructured web content.
  • Entitlements provide personalised offers, products or digital access to different customers.
  • Manage and sell digital and/or physical goods, even in the same order.
  • Translation, localisation and governance for multilingual brands and shoppers
  • Workflow and governance for product updates, promotions and rich media
  • Three-domain secure tokenised payments
  • Basket and order definition configurable with extensible integration points to all major payment, shipping and tax providers

Sitecore Experience Commerce connectors

Combined with Sitecore XP, Sitecore Experience Commerce connectors give you flexibility to easily integrate with other systems.


If you’re already a Microsoft Dynamics 365 for Retail customer, or considering it as a point of sale or ERP solution, you can use this to connect bricks and mortar to online experiences to provide an integrated, end-to-end, omnichannel commerce solution based on Microsoft’s retail platform.
Learn more


If you’re a Sitecore Experience Platform user and need to connect an existing commerce implementation, you’re in luck. Commerce Connect is Sitecore’s native integration layer for seamlessly integrating third-party commerce platforms into Sitecore XP.
Learn more

Sitecore Experience Commerce in action

Watch how easy it is to create a seamless, personalised experience—before, during and after the transaction—with the new SXA Storefront and user-friendly Business Tools in Sitecore Experience Commerce 9.

See it now.

How it works

Sitecore Experience Commerce is natively integrated with Sitecore XP and is deployable on premises or in a Microsoft Azure cloud. Sitecore XP customers can download it from the Sitecore Developer Network and activate it once they’ve added it to their licence.

How to buy

Sitecore Experience Commerce can be purchased via perpetual or subscription-based licencing. For more information, get in touch.

Neenah Paper consolidates content and commerce for multiple brands onto one CMS

Neenah Paper, a leading manufacturer, consolidated content and commerce management for multiple recognised brands worldwide. Sitecore Experience Platform and Sitecore Commerce on Microsoft Azure integrated CRM, ERP and other systems to provide a premium, streamlined customer experience.

Learn more

Related resources


The Sitecore Experience Commerce™ brochure

Deliver contextual shopping experiences that create customers for life.

Learn more
White paper

Why invest in Sitecore Experience Commerce?

How Sitecore Experience Commerce 9 can help you employ contextual commerce as a competitive advantage.

Learn more

The Three Approaches to Digital Commerce Platform Architecture and How to Choose Among Them

This Gartner report clearly outlines 3 approaches to commerce platform architecture and how each affects the experience you provide.

Get the report.

Sign up for a demo today!

Take a closer look at the Sitecore Experience Platform