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A complete digital experience platform

World-class content management combined with deep data insights deliver omnichannel, personalised interactions in real time.

Design and deliver for the web and beyond

In Sitecore® Experience Platform™, marketers access essential tools from one intuitive user interface operating off one experience database. Data in Sitecore® Experience Database™ is processed by Sitecore Cortex™ machine learning to deliver transformational insight that improves business results.

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Versatile, integrated digital experience platform

Sitecore XP empowers marketers with comprehensive digital marketing tools, a holistic view of customer needs and machine learning-generated insights—all culminating in highly effective, personalised experiences helping you get to market faster with lower TCO.


Whether used as a full digital marketing platform or integrated with other complementary best-of-breed solutions, Sitecore XP offers marketers and developers the freedom, flexibility and speed to simply reach your customers where they are as a perfect fit to any martech environment.

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Sitecore XP uniquely collects and connects real-time customer data and interactions from all visits, campaigns and third-party systems over time; stores them in the Sitecore® Experience Database™; then generates real-time actionable insights with Sitecore Cortex™ machine learning for high-impact results.

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Sitecore XP delivers personalised experiences across the channels of today—with Sitecore Omni™—and scales to support the channels of tomorrow from social, web and mobile to point-of-sale, kiosks, IoT, AR, VR and mixed reality.

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Sitecore XP digital platform features


Every historical customer interaction, behaviour, profile and activity is captured and stored in Sitecore® Experience Database™, enabling powerful analytical insights that lead to exceptional customer engagement and higher return on investment.

Sitecore xConnect™

APIs that let your developers connect and collect data between Sitecore and almost any other system including CRMs, POS, ERPs, PIMs, third-party email, analytics and social platforms—with special integration to Microsoft Dynamics 365 for Retail, Microsoft Dynamics 365 for Sales, and Salesforce CRM and Marketing Cloud.

Sitecore Cortex™

Advanced machine learning algorithms and ML-engine deliver content tagging, segmentation discovery and automated personalisation recommendations across both native and third-party customer data.

Marketing automation

Marketing automation gives you omnichannel marketing at scale. Combine with Sitecore Email Experience Manager for emails at scale or integrate with another delivery mechanism, such as SMS, to truly witness the power of marketing at scale.

L’Oréal chooses Sitecore for digital transformation

Through this program, we have now built a common platform, a marketplace of functionalities so that every brand and country can concentrate again on providing the best experience for our consumers.

Lubomira Rochet
Chief Digital Officer, L’Oréal Global
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L’Oréal Sitecore case study

Gartner: Sitecore a Leader in Digital Experience Platforms

In the first Gartner Magic Quadrant for Digital Experience Platforms, Gartner placed Sitecore in the Leader quadrant. We believe that Sitecore XP delivers on the promise of a digital experience platform. Read the report to find out why we were named a Leader.

Get access to the Gartner Magic Quadrant report.
Gartner Magic Quadrant for Digital Experience Platforms (DXP) 2018

How to buy

Our flexible packaging options mean you can buy exactly what you need or future-proof yourself with a lot more. And you have the choice of deploying in the cloud, on-premise or something in between.

Related resources


Gaining the board's approval

Learn how to make the case to your company’s board that engaging customers in context of their interaction history will deliver long-term strategic business value.

Make the case

Why upgrade to Sitecore Experience Platform 9.1?

Benefit from new capabilities such as headless enhancements with Sitecore JSS SDK, improved machine learning, and extended cloud reach with global availability across all Azure regions.

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Danone Nutricia provides a personalized experience for new moms

Early-life nutrition company Danone Nutricia used Sitecore best practices to implement personalization with Sitecore XP to provide useful, relevant content throughout the new mother's journey.

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Sign up for a demo today!

Take a closer look at the Sitecore Experience Cloud