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Sitecore® Email Experience Manager

Combine email with everything you know about your customers and how they have engaged with your brand to tailor your communication with precision.

Email marketing continues to dominate as a communications channel. However, as email users, we never open much of what we receive. Often, emails are generic, irrelevant or inconsistent with other forms of communications.

The Sitecore® Email Experience Manager (EXM) supports a fundamentally different approach, not only because of its feature set, but also the Sitecore® Experience Platform™ (Sitecore® XP) that supports it.

Crafting email from within Sitecore XP lets you leverage customer insights as you plan emails, so that you can deliver more contextual, relevant and well-timed communication. All of which drives better conversions and yields real business results.

Fratelli Carli’s personalised email

Fratelli Carli customers receive personalised emails that show products, promotions and details relevant to them, building on the olive oil maker’s reputation for excellent personal service. Sitecore’s Email Experience Manager (EXM) makes it easy, with business users accessing Sitecore to build, change or update the email. Integration with Fratelli Carli’s CRM system and EXM ensures that customer details and profiles are included in each personalised email.

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Key features

  • Use your customer data to personalise and email dynamically across customer segments.
  • Gain insights into the true value of a campaign, not just click or open rates.
  • Measure the value of the email channel all the way to purchase.

How it works

EXM is natively integrated into the Sitecore Experience Platform as a 'one-stop shop' email service. XP users simply subscribe to the module to access it. 

How you buy

EXM is sold as a subscription for Sitecore XP users and is priced according to your monthly email volume. 

EXM in action

The EXM dashboard gives you an overview of performance data.

Recipient activity shows you exactly how your customers interacted with your emails.


Use the Email Experience Manager to associate different emails to specific campaigns.

Related resources


Move beyond broadcast email.

Download our brochure to find out how EXM helps you get to know and convert your prospects more easily than simple broadcast email.

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What's new in EXM 3.5?

Get the latest on the new version of EXM, including dashboard improvements and custom tokens. Create, customise, send and report on campaigns, all within a unified platform.
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Using EXM in multisite environments

Detailed EXM how-to guidance from our Documentation site

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Sign up for a demo today!

Take a closer look at the Sitecore Experience Cloud