Contextual intelligence shows your customers that you know them
You can’t market in context without, well, context. You need up-to-the second information about where your customers are and what they’ve viewed, opened, clicked through or bought from your brand. A single marketing repository of customer interaction data, the Sitecore® Experience Database™ (xDB) is a key feature of the Sitecore® Experience Platform™ (XP).
Features and benefits
Collects data from everywhere
Creates a complete customer profile
Enables testing and optimisation
Analyses the value of customer experiences
Tracks visitor paths
Leverages the power of MongoDB
Sitecore recognises when a registered user comes to the site, and [it] uses custom algorithms to automatically present contextually appropriate content based on their [Microsoft] Dynamics profile.
Arke on the work his firm did with The Wyanoke Group’s Healio.com
The business case for marketing in context
Will marketing in context of current and past customer interactions with your brand deliver business value? Find out why we think the answer is a resounding 'yes'.Learn more
Welcome to the era of context marketing
Learn why customer context is critical to managing effective experiences. And how to deliver it—now.Learn more
Getting visual with Sitecore’s Path Analyser tool
Sr. Product Marketing Manager Eric Knutson blogs about the visual capabilities and differences between Path Analyser and Page Analyser.Learn more
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Take a closer look at the Sitecore Experience Cloud