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Curated content, tools and resources

From trends analysis to practical how-to and thought leadership to demo videos, you’ll find it here.

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Context marketing

Marketing in context of your customer’s past and current history of interaction with your brand is the only way to deliver a personalised experience.

Engaging the mobile consumer

'Mobile' isn’t about the device—it’s wherever the digital interaction occurs.

The SBOS Academy

How-to guides from the Sitecore Business Optimisation Strategies team

Featured resources


The customer experience of context marketing

Watch how a savvy retailer delivers a contextual experience to  this shoe-loving customer.

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Commerce: It’s always Personal

Learn how context-driven commerce can fuel sales growth.

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White paper

How to choose the best CMS for customer experience management

Choosing a CMS is a complex decision which involves both marketing and IT. Download this simple guide to the most important criteria for both groups and steps to make a well-informed choice.

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Mobile is eating the world, by Brian Solis

Business innovation thought leader, Brian Solis, outlines four ways marketers need to rethink customer experience management to deliver mobile-first interactions.

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White paper

Why upgrade to Sitecore 9?

The case for moving from Sitecore XP 6.x, 7.x or 8.x to the latest version of our platform.

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Sitecore for marketers

The most relevant resources and pages for solving the most challenging of marketing issues

Sitecore for IT leaders

Looking for technical detail and development recommendations and resources?

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Take a closer look at the Sitecore Experience Cloud