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DEMAND MORE FROM DATA

Machine learning drives the marketing revolution

The marketer’s machine learning glossary

Like most marketers, you’re probably chin-deep in data, but can’t swim well. No worries. Machine learning can personalise messages and enhance the customer experience.

First, you’ll need to learn the lingo. We’re pleased to present 'The marketer’s machine learning glossary', a cheat sheet for the AI-curious.

With this eBook, you’ll:

  • Master the 30 terms that every modern marketer must know;
  • Gain a better understanding of how machine learning works; and
  • Learn the secrets of turning your data into Contextual Intelligence.


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