The challenges of contextual insight: Brands struggle with using data to optimise experiences.
You probably already collect mountains of data. But most marketers still lack a contextualised approach to enhance the customer experience in real time.
Working with the researchers at Vanson Bourne, we developed an infographic showing why customer data isn’t yet driving personalisation—and what to do about it.
- Explore why only a minority of marketers react immediately to customer interactions.
- Find out how companies view customer participation as a big challenge.
- Learn what your peers want most from a customer intelligence solution.