Ten tactics for optimising the commerce experience
Personalising the experience for your customers before, during and after the sale is critical to building trust in your brand and your customers’ experience of your storefront. But many marketers and merchandisers have trouble getting started with personalisation.
That’s why we created 'Ten tactics for optimising the commerce experience'. This white paper offers proven tactics for personalising the customer experience whether you’re engaging:
- An unknown prospect in the research phase;
- An existing returning customer;
- A visitor who’s placed a product in their shopping basket; and
- The one that got away—a visitor with an active basket who didn’t convert.
Optimising the commerce experience throughout every phase of a visitor’s engagement will win you long-term customers. Download 'Ten tactics for optimising the commerce experience' to find out how.