The challenges of gaining contextual insight:
You probably already collect mountains of data. But most marketers still lack a contextualised approach to enhance the customer experience in real time.
The researchers at Vanson Bourne produced a white paper explaining why customer data isn’t yet driving personalisation--and what to do about it. They found:
- Only a minority of marketers react immediately to customer interactions.
- Many companies still view customer participation as a big challenge.
- What marketers want most from a customer intelligence solution.