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Machine learning drives the marketing revolution

The challenges of gaining contextual insight:

You probably already collect mountains of data. But most marketers still lack a contextualised approach to enhance the customer experience in real time.

The researchers at Vanson Bourne produced a white paper explaining why customer data isn’t yet driving personalisation--and what to do about it. They found:

  • Only a minority of marketers react immediately to customer interactions.
  • Many companies still view customer participation as a big challenge.
  • What marketers want most from a customer intelligence solution.

Register for your white paper