How to choose the best CMS for customer experience management
Your CMS is central to your digital marketing efforts. Choose the wrong one, and you may lack crucial capabilities needed to enrich the customer experience.
As it’s a decision that affects both IT and marketing, our white paper outlines the critical criteria for both audiences, with information on:
- Building a 360-degree visitor profile;
- Achieving omnichannel distribution; and
- Watching for pitfalls in the buying process.