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SBOS Academy

Resources, reusable guides and best practice insights from the Sitecore Business Optimisation Strategies team.

Gain strategic business value from Sitecore

The Sitecore Business Optimisation Strategies team (or SBOS™ for short) is passionate about helping you gain strategic business value from the Sitecore® Experience Platform™. They work with you and your implementation partner to maximise your use of Sitecore XP so that you can market in context of your customers’ current and past history of interaction with your brand. Deploying a mix of best practices from hundreds of implementations, deep knowledge of Sitecore XP and years of experience working with customers and partners, SBOS helps you chart your digital maturity roadmap and strategy. Their work has informed the buffet of do-it-yourself guides and workbooks you’ll find here. Bookmark this page and return often to read new assets as they’re added.

Digital maturity assessment insights

*Results of the SBOS Customer Experience Maturity Assessment

don’t have a mobile strategy

of those who took our Customer Experience Maturity Assessment

are in the first stages

of digital customer experience maturity, marked by a basic website with email and social channels

aren’t using A/B testing

of those who took our Customer Experience Maturity Assessment

Where SBOS can take you

The Danone Nutricia Story

A star graduate of SBOS’s Xccelerate program, Danone Nutricia captured the attention of mothers and delivered outstanding results in the process.

See how

The SBOS DIY curriculum


The definitive guide to context marketing

Get ready to roll up your sleeves with this step-by-step, practical workbook on how to use Sitecore XP for marketing in context. From assessing your marketing maturity to analysing results, you’ll learn how straightforward context marketing can be.

Sharpen your pencil.

Gaining the board’s approval

Learn how to make the case to your company’s board that engaging customers in context of their interaction history will deliver long-term strategic business value.

Make the case

How to build a customer-centric marketing team

To reap the rewards of delivering experiences based on customer context, you’ll need to set up a customer-focussed team. Familiarise yourself with the roles, responsibilities and organisational structures that are most effective for owning the customer experience.

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How to market in context with Sitecore XP

Context marketing in action at Danone

An early participant in the SBOS Xccelerate program, Danone Nutricia has delivered contextual experiences on everything from a website to a vending machine. Discover their context marketing story.

How to personalise your website to boost conversions

Data and application silos, fractured organisations and brand-centric thinking deter personalisation for many brands. Start thinking about it differently with our nine-step process for delivering contextual experiences.

Ten personalisation tactics

It’s not as hard as you might think. Grab these low-hanging approaches to context marketing with Sitecore XP.

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