Digital marketing solutions
Demand more from your marketing technology and deliver insanely great contextual customer experiences—in real time and wherever your customers may be.
Make everyone a preferred customer
Imagine if you could offer every customer consistently individualised, relevant experiences—just when they’re ready for them and wherever they are. You’d need data on their current and previous interactions with your brand, regardless of the channel; and you’d need your digital marketing platform to have a content system robust enough for enterprise-scale performance and ease of use. You’d need your commerce or marketing platform to be both integrated and flexible so that, when the customer is ready, content or offers get automatically dispatched wherever that customer is. With Sitecore Experience Cloud™, you get the holistic view of the customer needed to deliver the truly engaging experiences that make every customer feel like a preferred customer.
For connected customer experience, connect your marketing technology
Customer experience is now mission critical, so how are organisations addressing this? Avanade and Sitecore wanted to find out about this when we teamed up with researchers at Vanson Bourne to survey more than 1,400 marketing and IT decision makers in enterprises across industries and around the world. The results revealed some surprising insights:
- Over two-thirds (73%) of executives see a lack of collaboration between marketing and IT.
- Over two-thirds (71%) of executives lack sufficient in-house martech skills.
- Almost two-thirds (61%) of businesses lose revenues due to disconnected martech stacks.
Managing the customer experience pays off.
Along with our partner Avanade, Sitecore, in March 2016, commissioned independent research of 880 decision makers around the globe to find out whether digital marketers who were truly managing the customer experience were realising any business benefit. The results show it’s not just a nice-to-have but a competitive differentiator.
- For every dollar invested in the customer experience, respondents expect a return of three dollars.
- Almost six in ten (58%) have seen increased customer satisfaction over the last 12 months.
- Close to four in ten (37%) have seen improved sales cycles.
- Sixty-four per cent report that competition is a key driver, compared with 52% who point to customer feedback.
Forrester proves the value of Sitecore.
Forrester Consulting’s Total Economic Impact™ study and online calculator tool illustrate the results of managing the customer experience comprehensively with Sitecore. Based on a composite of four Sitecore customers, the study validates benefits vs. costs of implementing the Sitecore platform. Read the detailed study—summarised in an accompanying video and infographic—and try out the tool to discover the value your organisation would realise from implementing Sitecore.
How digitally mature are you?
Take our assessment to ﬁnd out whether you’re at the beginning stages of digital evolution or a Jedi master at engaging with customers in context—and get a roadmap and recommendations for what to tackle next.
How Sitecore meets marketing challenges
Orchestrate every digital marketing activity across every channel on one unified platform.
Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.
Think one-to-one marketing is just a fairytale? Think again. See how we make fine-tuned personalisation simple.
360° customer view and analytics
A single view of the customer puts the impossible within reach. Smash down silos and turn data into action.
When you communicate in context of customer interactions, customers will look forward to your next email.
Testing and optimisation
If you don’t test, you’ll never learn. See how easy we make it to test and optimise customer experiences.
Customer experience doesn’t end at purchase. Combine content with commerce and watch your sales grow.
Learn how we give you total control over your content—as well as total peace of mind.
Your digital roadmap
Sitecore’s Customer Experience Maturity Model® helps you to determine where your marketing is now and where it could be in the future. The model outlines three broad phases of maturity: Attract, Convert and—for the most mature marketers—Advocate.
Digital maturity drives multichannel experiences for Uponor.
When we first started using Sitecore, our early focus was on content. It’s now on user experience and moving through the Sitecore Maturity Model to build lifelong customers, which is a different mindset.
Director of marketing operations, Uponor North America
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Take a closer look at the Sitecore Experience Cloud