The context marketing vision
Imagine if you could offer every customer consistently personalised, relevant experiences—just when they’re ready for them—and on the devices of their choice. You’d need accurate and up-to-date data on their current and previous interactions with your brand—regardless of channel (we call it 'contextual intelligence'); and you’d need your platform to have a content system robust enough for enterprise-scale performance and ease of use.
Next, you’d need the whole system to be built in such an integrated way that when the data tells you the customer is ready, content or offers any communication automatically gets dispatched wherever that customer is—and each channel builds on the previous interaction. In other words, if a user fills out a form from their mobile phone, their desktop web experience doesn’t ask them to repeat that action. We call that 'omnichannel automation'. This is our vision of context marketing, and this is what the Sitecore® Experience Platform™ helps you to achieve.
Managing the customer experience pays off.
- For every dollar invested in the customer experience, respondents expect a return of three dollars.
- Almost six in ten (58%) have seen increased customer satisfaction over the last 12 months.
- Close to four in ten (37%) have seen improved sales cycles.
- And 64% report that competition is a key driver, compared with 52% who point to customer feedback.
Forrester proves the value of Sitecore.
How digitally mature are you?
How Sitecore meets marketing challenges
Orchestrate every digital marketing activity across every channel on one unified platform. Sounds too good to be true, right?
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Testing and optimisation
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Content management and governance
With great content comes great responsibility. Learn how we give you total control over your content—and total peace of mind.
Your digital roadmap
Digital maturity drives multichannel experiences for Uponor
When we first started using Sitecore, our early focus was on content. It’s now on user experience and moving through the Sitecore Maturity Model to build lifelong customers, which is a different mindset.
director of marketing operations, Uponor North America