Skip to content

By using or further navigating this website, you agree to Sitecore’s use of cookies. Click here to see our cookie policy.

Analytics and the 360° customer view

Marketing data is everywhere, often in silos. The challenge is to turn it into meaningful action so that your customers benefit from interacting with your brand.

The challenge of data silos

Web analytics. Email open and click-through rates. Social likes, shares and reach. PPC conversions. Webinar registrations. Asset downloads. Event sign-ups. All of these are tactics for connecting with your customer, and all of them come with their own set of data. And often, collecting and comparing the data from different applications is akin to comparing apples, oranges and pears. None of it gives you an end-to-end perspective on how customers are interacting with your brand over time and in real time. Enter the back-end data store that comes with the Sitecore® Experience Platform™. We call it the Sitecore® Experience Database™ (xDB), and it powers the contextual intelligence about how customers are interacting with you across all channels.

Know your customers inside out

Sitecore xDB provides a single, easy-to-digest, end-to-end view of every customer. Not just on email or social or the web. Its Experience Profile contacts act as containers that store information about customer and prospect behaviour from the devices they use, their online interactions—such as website visits, goals converted and campaign pages visited—and can potentially handle offline activities, such as stores visited and purchases made.

You can use the Experience Profile dashboard to focus on the accumulated experience of a single contact and view the details of all their interactions and experiences with your organisation. Not that you need to look at each individual’s interactions—the beauty of xDB and its integration in our platform is that the data and resulting actions happen automatically and at scale, in real time.

Powerful predictive analytics let you customise each interaction based on everything you know about your customers’ profiles, interests and actions. So you can deliver the content they want, even before they know they want it. Meanwhile, you can analyse and understand customer journeys to see which paths through your website have the highest value and which need to be optimised.

The best part? You can progressively personalise your customers’ experiences as you gather insight. Because all the data and analytics tools are in the same environment, fine-tuning segmentation and personalisation is easy. And it doesn’t require IT involvement or integration.

With a single, integrated view of the customer, you can optimise experiences based on the context of each customer at each touchpoint.

Meaningful results: The power of Engagement Value


Personalisation demystified

Research shows that organisations that personalise realise an average 19% conversion uplift. What are you waiting for?
Watch now

How to choose target audiences for personalisation

Don’t trust your gut or over analyze which audiences you choose to deliver personalised content. Let PIE come to the rescue.
Learn now
Data and application silos, fractured organisations and brand-centric thinking deter personalisation for many brands. Start thinking about it differently with our nine-step process for delivering contextual experiences.
It’s not as hard as you might think. Go for the low-hanging personalisation fruit with these ten examples for context marketing with the Sitecore® Experience Platform™.

A strategic approach

Easily understand every customer’s true value to your business: Sitecore’s Engagement Value Scale helps you align your digital goals with your marketing objectives.

Measure quality, not quantity

Build deeper, long-term relationships

You have to know customers to earn their loyalty.
How others do it

Most platforms that help you manage customer experiences don’t have the integrated data store that organises, provides access to or analyses customer interactions. Offering contextual experiences becomes impossible.

How Sitecore does it

Sitecore is an integrated platform that breaks down app and data silos—giving you a 360-degree view of every customer.

The result

So you can analyse and understand their journeys—inciting loyalty by offering ever-more contextual, relevant experiences.

How Sitecore meets marketing challenges

Marketing campaigns

Orchestrate every digital marketing activity across every channel on one unified platform. 

Learn more

Mobile solutions

Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.

Learn more


Think one-to-one marketing is just a fairytale? Think again. See how we make fine-tuned personalisation simple.

Learn more

360° customer view and analytics

A single view of the customer puts the impossible within reach. Smash down silos and turn data into action.

Learn more

Marketing automation

When you communicate in context of customer interactions, customers will look forward to your next email.

Learn more

Testing and optimisation

If you don’t test, you’ll never learn. See how easy we make it to test and optimise customer experiences.

Learn more


Customer experience doesn’t end at purchase. Combine content with commerce and watch your sales grow.

Learn more

Content governance

 Learn how we give you total control over your content—as well as total peace of mind.

Learn more

Sign up for a demo today!

Take a closer look at the Sitecore Experience Cloud