Data and application silos, fractured organisations and brand-centric thinking deter personalisation for many brands. Start thinking about it differently with our nine-step process for delivering contextual experiences.
It’s not as hard as you might think. Go for the low-hanging personalisation fruit with these ten examples for context marketing with the Sitecore® Experience Platform™.
Know what they want before they do
Predict what will meet your customer’s needs—and respond in real time.
How others do it
When you don’t know someone, it’s impossible to guess what they want or need, and customer interaction data siloed by channel doesn’t give you the 360-degree customer view you need for personalised experiences.
How Sitecore does it
Sitecore XP can collect the visitor’s intent in real time and then respond with the most relevant experience. As you get more data and insights, you can market in context in a more advanced fashion and at scale.
Real time and historic data about every customer interaction with your brand, plus robust content management and omnichannel delivery means you can continually gather customer insights and deliver contextualised experiences that’ll keep them connected forever.