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Testing and optimisation

Analyse the performance of everything, from content to campaigns to experiences, for everyone.

Fine-tune what customers experience

When testing falls to the bottom of your priority list, or doesn't get done, it’s impossible to keep honing, personalising and perfecting the experiences you offer customers. Fortunately, Sitecore’s approach to testing is meant to encourage everyone to begin testing on Day One—from those who are just starting to advanced users with more sophisticated needs. It’s simple to set up, and runs automatically. 

Perfection is within reach.

The easy-to-use interface of Sitecore® Experience Platform™ (XP) requires no coding, tagging or development work. Marketing and business users can use its Experience Editor to conduct website A/B and multivariate testing, and it’s all included natively in each page, email, image and component you create. So you can easily pinpoint what’s working and continually refine and improve conversion rates.

Results are clearly presented so you can easily decide what to improve, retire or create. Put your insights to work from the get-go—learning from both successes and failures. And there’s no limit to the number of tests you can run concurrently. You can test individual page components, entire site items or the entire experience across all your channels and customer touchpoints—even external ones. Sitecore’s A/B and multivariate testing capabilities are highly flexible and simple to use.

You might want to take a fresh approach to testing that focusses on customers, not just content—perhaps identify entirely new segments that might otherwise have gone unnoticed. You can even find the best-match customers for your content rather than constraining your testing results to simple winners vs. losers.

Testing is built into Sitecore’s Experience Editor, right within Sitecore XP, so you don’t need to log in to yet another disconnected third-party system. Learning new processes or asking IT for help won’t be necessary. Just start testing and optimising for more relevant, effective customer interactions.

Let the Sitecore Engagement Value Scale guide your efforts.

When you know which pages are contributing most to your bottom line, it’s easy to know where to optimise.

How to test and optimise for what matters: Business value

Learn what to test, where to test and how to optimise to get better results. Increase customer engagement and business results.

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How your digital tests benefit from Sitecore’s machine learning

Understand how Sitecore’s machine learning capabilities surface key audience segments, helping you to better personalise your customer experience.

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Testing and personalisation done right: Five examples

Walk through five examples of how to optimise your site based on your audience and business goals.

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Test everything, and let everyone test

Never worry about coding, tagging or development work again.
How others do it
Failing to test means failing to personalise properly, so you’ll never deliver customer experiences that keep them coming back.
How Sitecore does it
Sitecore’s A/B and multivariate testing solution is built into Sitecore’s Experience Editor. It couldn’t be quicker or easier to use.
The result
You’ll quickly understand which content or offers are resonating. So you can continually refine—and send conversion rates soaring.

How Sitecore meets marketing challenges

Marketing campaigns

Orchestrate every digital marketing activity across every channel on one unified platform. 

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Mobile solutions

Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.

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Think one-to-one marketing is just a fairytale? Think again. See how we make fine-tuned personalisation simple.

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360° customer view and analytics

A single view of the customer puts the impossible within reach. Smash down silos and turn data into action.

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Marketing automation

When you communicate in context of customer interactions, customers will look forward to your next email.

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Testing and optimisation

If you don’t test, you’ll never learn. See how easy we make it to test and optimise customer experiences.

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Customer experience doesn’t end at purchase. Combine content with commerce and watch your sales grow.

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Content governance

 Learn how we give you total control over your content—as well as total peace of mind.

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Sign up for a demo today!

Take a closer look at the Sitecore Experience Cloud