We’ve always believed that great content sits at the heart of every great digital experience. That’s why we’ve spent the last 20 years dedicated to helping brands all around the world create, manage, and deliver standout content.

But with the launch of our new composable DXP, you might be wondering what the difference is between all our content management products and which one is right for your content strategy. Below we outline the key differences and benefits of our four CMS products.

Sitecore XM Cloud icon XM Cloud | Composable 

For brands that want to upgrade to a modern cloud CMS

XM Cloud is our cloud-native SaaS CMS, built with a composable architecture, hosted on public cloud, and licensed using a subscription model. It’s a fully headless Jamstack-ready CMS and introduces next-gen visual authoring and embedded personalization and analytics.

XM Cloud lets you rapidly create and launch personalized, lightning-fast experiences. It provides true agility for your teams: marketers can easily orchestrate the overall experience across digital campaigns and developers can rapidly develop and launch new experiences. Choosing XM Cloud also means you’ll never upgrade again, with new features released continuously.

Content Hub One logo color Content Hub ONE | Composable 

For brands that want a pure-play Headless CMS

Content Hub ONE is our agile headless CMS for managing omnichannel content. With headless, the content management back-end is decoupled from the front-end presentation, enabling developers to take advantage of popular front-end frameworks to rapidly build new digital experiences.

Content Hub ONE streamlines your content strategy, letting you create dynamic content modules for any channel, all with effortless content authoring and an intuitive UX.

Sitecore XM XM | Platform 

For brands that want a traditional all-in-one CMS on private cloud

Experience Manager (XM) is our private cloud CMS-only offering. It allows you to manage multiple websites, and multilingual content in the same CMS, as well as integrate with third-party applications, systems, and data. It also allows you to deliver content across multiple devices and channels.

XM also features Experience Editor, which allows content authors to edit pages, components, and items as they would appear on a page to a visitor. XM is part of Sitecore’s PaaS portfolio on Azure Managed Cloud, and it can also be managed on-premise with a cloud provider.

Sitecore XP XP | Platform 

For brands that want XM with analytics, personalization, and marketing automation

Experience Platform (XP) includes the CMS that you get with XM, and layers on industry-leading analytics, intelligent personalization, and marketing automation features. It allows marketers to deliver personalized content on any device or channel while giving them a 360-degree view of each customer’s journey.

The marketing automation features remove the need for a separate email marketing automation platform and allow marketers to nurture prospects using data from multiple sources and touchpoints.

Which CMS is right for your business?

Take a look at the table below for a quick view of how our different CMS products compare. For more information on all our content products, head over to our product pages.

Content Hub One logo color
Content Hub ONE
Sitecore XM Cloud icon
XM Cloud
Sitecore XM
Sitecore XP
Software as a Service (SaaS)
Public Cloud
Public Cloud
Private Cloud
Private Cloud
Content modeling
Page authoring
Component authoring
Channel focus
Marketer-focused features
Developer agility


Dave O'Flanaghan is the Chief Product Officer of Sitecore. Find him on LinkedIn